The Seattle Times posted a more detailed analysis of Churchill Downs’ acquisition of Big Fish Games last month. At first blush it may seem odd that the same group that runs the Kentucky Derby is interested in a casual games company, but this quote from the article sheds some light on the connection:
Casino-type games have become wildly successful, with players paying real money for virtual currency to spend on games like blackjack and slots. The category has also benefited from hints the Justice Department dropped in late 2012 that it may ease up on gambling restrictions and allow online games using real money in the U.S.
It makes sense that a gambling site would want successful IP that appeals to customers that are already fans of casino-style games. More analysis at the Seattle Times blog.